{"id":120,"date":"2008-07-03T18:03:42","date_gmt":"2008-07-03T17:03:42","guid":{"rendered":"http:\/\/www.culturedel.info\/cactusacide\/?p=120"},"modified":"2008-09-02T14:46:42","modified_gmt":"2008-09-02T13:46:42","slug":"laffiche-de-film-productrice-de-sens","status":"publish","type":"post","link":"http:\/\/www.culturedel.info\/cactusacide\/?p=120","title":{"rendered":"L’affiche de film, productrice de sens…"},"content":{"rendered":"

\u00a0 On ne r\u00e9p\u00e9tera probablement jamais assez qu\u2019une affiche de film est un \u00ab\u00a0jeu de conception visuel\u00a0\u00bb, fabriqu\u00e9 pour faire sens de diverses mani\u00e8res aupr\u00e8s de spectateurs de tous \u00e2ges, de toutes origines et de toutes cultures. Les facteurs d\u2019identification pr\u00e9alables au \u00ab\u00a0film r\u00eav\u00e9\u00a0\u00bb par le spectateur lambda s\u2019appuient par cons\u00e9quent sur une palette tr\u00e8s pr\u00e9cise d\u2019\u00e9l\u00e9ments basiques, devant lui permettre d\u2019identifier assez rapidement notamment le genre du film et la tonalit\u00e9 g\u00e9n\u00e9rale du sc\u00e9nario.<\/span><\/p>\n

\u00a0<\/span> Les couleurs et le chromatisme d\u2019ensemble du design<\/em>, les modes de lecture, la hi\u00e9rarchisation des informations, les typographies et logos\u00a0jouent tous ainsi d\u2019une lecture participative qui devient moteur de liaison au sein de la promotion publicitaire entre l\u2019artiste et le spectateur. La diff\u00e9rence provient in fine<\/em> de chacune des cultures nationales, qui expliquent principalement les diff\u00e9rents designs ou les modifications apport\u00e9es ici et l\u00e0 \u00e0 quelques d\u00e9tails – et y compris entre les territoires am\u00e9ricain et fran\u00e7ais. <\/span><\/p>\n

\u00a0<\/p>\n

…<\/span><\/p>\n

\u00a0<\/p>\n

La suite est par ici :\u00a0 <\/span><\/p>\n

\u00a0<\/p>\n

http:\/\/cine-l-affiche-en-plein-coeur.over-blog.fr\/article-20874761.html<\/a><\/span><\/p>\n

http:\/\/cine-l-affiche-en-plein-coeur.over-blog.fr\/article-20875873.html<\/a><\/p>\n

http:\/\/cine-l-affiche-en-plein-coeur.over-blog.fr\/article-20958541.html<\/a><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 On ne r\u00e9p\u00e9tera probablement jamais assez qu\u2019une affiche de film est un \u00ab\u00a0jeu de conception visuel\u00a0\u00bb, fabriqu\u00e9 pour faire sens de diverses mani\u00e8res aupr\u00e8s de spectateurs de tous \u00e2ges, de toutes origines et de toutes cultures. Les facteurs d\u2019identification pr\u00e9alables au \u00ab\u00a0film r\u00eav\u00e9\u00a0\u00bb par le spectateur lambda s\u2019appuient par cons\u00e9quent sur une palette tr\u00e8s … <\/p>\n

Continuer la lecture de « L’affiche de film, productrice de sens… »<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15456],"tags":[],"class_list":["post-120","post","type-post","status-publish","format-standard","hentry","category-observatoire-du-neuromancien"],"_links":{"self":[{"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/posts\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120"}],"version-history":[{"count":1,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/posts\/120\/revisions"}],"predecessor-version":[{"id":275,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/posts\/120\/revisions\/275"}],"wp:attachment":[{"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}