{"id":2358,"date":"2009-11-24T10:28:34","date_gmt":"2009-11-24T09:28:34","guid":{"rendered":"http:\/\/www.culturedel.info\/cactusacide\/?p=2358"},"modified":"2009-11-24T10:29:04","modified_gmt":"2009-11-24T09:29:04","slug":"etude-du-message-publicitaire-campagne-nespresso-le-figaro-du","status":"publish","type":"post","link":"http:\/\/www.culturedel.info\/cactusacide\/?p=2358","title":{"rendered":"Etude du message publicitaire : campagne Nespresso &#8211; Le Figaro du 23\/11\/9"},"content":{"rendered":"<p>Nespresso, la campagne de publicit\u00e9 la plus efficace de l\u2019ann\u00e9e (Le Figaro du 23\/11\/9)<\/p>\n<p>De quoi \u00e9tudier le message publicitaire, l\u2019interactivit\u00e9 et le r\u00e9cit.<\/p>\n<p>Avec une association de la t\u00e9l\u00e9vision et du web\u00a0: les internautes ont ainsi eu \u00e0 choisir entre diff\u00e9rentes chutes pour le spot diffus\u00e9 sur le petit \u00e9cran. Et un slogan pour verrouiller la pr\u00e9f\u00e9rence du consommateur\u00a0: what else\u00a0? (quoi d\u2019autre\u00a0?)<\/p>\n<p>http:\/\/www.lefigaro.fr\/medias\/2009\/11\/23\/04002-20091123ARTFIG00670-nespresso-campagne-de-pub-la-plus-efficace-de-l-annee-.php<\/p>\n<p>un post signal\u00e9 par Christine Griset<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nespresso, la campagne de publicit\u00e9 la plus efficace de l\u2019ann\u00e9e (Le Figaro du 23\/11\/9) De quoi \u00e9tudier le message publicitaire, l\u2019interactivit\u00e9 et le r\u00e9cit. Avec une association de la t\u00e9l\u00e9vision et du web\u00a0: les internautes ont ainsi eu \u00e0 choisir entre diff\u00e9rentes chutes pour le spot diffus\u00e9 sur le petit \u00e9cran. Et un slogan pour &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/www.culturedel.info\/cactusacide\/?p=2358\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Etude du message publicitaire : campagne Nespresso &#8211; Le Figaro du 23\/11\/9&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15456],"tags":[15628,15625,5669,5982,15631,993,34,15426,15626,4246,15420,15624,1124,2349,6027,15627,11813,15629,25,15630],"class_list":["post-2358","post","type-post","status-publish","format-standard","hentry","category-observatoire-du-neuromancien","tag-analyse-de-besoins","tag-cafe","tag-campagne-publicitaire","tag-chute","tag-clooney-george","tag-consommateur","tag-image","tag-image-publicitaire","tag-interactif","tag-interactivite","tag-message-publicitaire","tag-nespresso","tag-publicite","tag-recit","tag-slogan","tag-slogan-publicitaire","tag-spot","tag-suggestion","tag-television","tag-what-else"],"_links":{"self":[{"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/posts\/2358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2358"}],"version-history":[{"count":2,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/posts\/2358\/revisions"}],"predecessor-version":[{"id":2360,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=\/wp\/v2\/posts\/2358\/revisions\/2360"}],"wp:attachment":[{"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2358"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.culturedel.info\/cactusacide\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}